Spinifex Brewing Co Unveils Major Brand and Core Packaged Range Overhaul: A New Era of Quality and Consistency

Spinifex Brewing Co is excited to be announcing a new chapter! With the most advanced high-capacity production facility in Western Australia now in full operation, we are bolstering our commitment to quality and consistency with a major brand and product overhaul.

Kimberley Crisp is one Spinifex Brewing Co’s most popular beers.

This new transformation was led by expert industry consultant and former Metcash Liquor Division CEO, Christopher Baddock. Spinifex is proud to announce a completely new brewing team, a refreshed Core product range, and a renewed focus on delivering the best beer experience for our growing customer base. Spinifex Brewing Co has always prided itself on championing the experiences of Western Australians. This core identity remains the foundation of the rebrand, but now with an even sharper focus on ensuring consistency in product flavour profiles.

A new strategic direction means the brewery will focus on creating beers that appeal to both craft beer-lovers who seek a unique and flavourful brew, as well as classic beer lovers that simply want a normal beer!

Our new craft range includes our  Hazy Pale (5.0% ABV), Tropical XPA(4.0%) and a refined true-to-style  F88 Premium Lager (4.8% ABV) celebrating our new Charity partnership with Soldiers and Sirens. Our classic beer lovers range emulates the crisp and refreshing flavour profiles of Australia’s most popular beer brands.

Our new Spinifex Draught is expected to be a smash hit following successful trials at our Cable Beach brewery.  This strategic direction ensures that Spinifex products cater to a broader audience.

The creators of our refined new Core product range is, of course, our brand-new brewing team, with Lead Brewer Brydon Maslin bringing his passion and technical expertise to elevate the quality and consistency of Spinifex beers. This change reflects the company’s commitment to delivering top tier brews that customers can rely on, from casual drinkers to craft beer enthusiasts.

The new core craft beer packaged range includes:

Kimberley Crisp (3.5%): This crisp and refreshing lager is the perfect session beer for a hot climate. Its smooth, easy-drinking nature makes it a go-to choice for quenching your thirst on scorching days, with a crisp finish that leaves you wanting another sip.

Spinifex Draught (4.5%): Spinifex Draught is the ultimate easy-drinking beer, designed for refreshment and sessionability.*Coming April 2025

Hazy Pale (5.0%): A juicy yet delicious and highly drinkable hazy pale ale that delivers a mouthwatering blend of fruit-forward hops and smooth malt, making it a go-to choice for craft beer lovers. *Coming March 2025

F88 Premium Lager (4.8%): A premium lager delivering a refined yet accessible taste experience. The new premium lager is made with all Australian malt and hops to celebrate the place we call home.

Tropical XPA (4.0%): Spinifex Brewing Co.’s XPA is a masterfully crafted beer that is full of bold, hoppy character. Its tropical fruit flavours and aromatic profile make it a perfect choice for those who enjoy a vibrant and refreshing pale ale. *Coming April 2025

Spinifex will still be releasing seasonal beers like the Australian Stout.

For fans of our botanical-infused beers, don’t stress! There will still be plenty of seasonal releases including our popular Summer Ale, Broome Bitter and Australian Stout. Additionally, discontinued products will be available on tap while stocks last.

The company’s mission to provide well-priced, quality independent beverages remains unchanged, and Spinifex continues to position itself competitively against industry giants while retaining its local, community-driven ethos.

This is reflected in Spinifex’s partnership with Veteran’s and First Responder’s mental health charity, Soldiers and Sirens. The F88 Premium Lager is dedicated to this organisation with donations being contributed quarterly  to the charity to ensure that it can continue to deliver a vital service.

Spinifex is a proud supporter of Veteran’s and First Responder’s mental health charity, Soldiers and Sirens

Additionally, the brand is enhancing its focus on distribution channels, strengthening relationships with large retailers, and building a professional sales team to expand its presence in on-premise, off-premise, B2B food service, and international markets.

This major overhaul marks the beginning of an exciting era for Spinifex Brewing Co. By reinforcing our brand identity, optimizing our product lineup, and investing in our world-class brewing team, the company is poised for sustained growth and future success.

For further exciting announcements regarding new product releases, stay up to date via our socials!

You can purchase our products online or for wholesale enquiries please contact:

sales@spinifexbrewery.com.au