Spinifex Brewing Co takes Major Sponsorship with Veterans and First Responders charity Soldiers and Sirens

Spinifex Brewing Co is proud to announce a new sponsorship agreement with Soldiers and Sirens, a vital organisation supporting veterans and first responders. This partnership demonstrates Spinifex Brewing Co’s commitment to mental health advocacy for those who serve or have served on the front lines of our community.

Soldiers & Sirens is a small but hard-working not-for-profit founded by two ex-WA Police Officers to address the mental health challenges often experienced by those working in uniform. The organisation provides referral services to trauma-based therapy pathways and peer support from those who have served.

As part of this collaboration, Spinifex Brewing Co has commissioned acclaimed military artist Ian Coate to reimagine Spinifex Brewing Co’s iconic F88 Lager branding. The new design will also incorporate a tribute to first responders, expanding the beer’s representation to honour both military personnel and those who serve in emergency services.

The sponsorship will launch in the 2025 Calendar year. Funds will be directed to Soldiers and Sirens’ programs, supporting the mental health and well-being of military personnel, veterans, and first responders.

Board Chair and Founder of Soldiers and Sirens Danielle Baldock says

“We at Soldiers & Sirens are so excited to partner with Spinifex Brewing Co. They have already been supporting us with a venue for our coffee catch ups over the past year, something of great importance to our multi-uniform community, and for them to become our major sponsor feels like a natural next step. Spinifex has the same drive to do whatever we can to support our brave men and women on the frontline and we can’t wait to see what we can achieve together”

The redesigned F88 Lager, featuring Ian Coate’s artwork, is expected to be unveiled later in 2025. Proceeds from the beer will further contribute to the work of Soldiers and Sirens, creating a tangible connection between the product and its purpose.

Spinifex Brewing Co CEO Adam Barnard himself an Army Veteran comments on the partnership

“We are honoured to partner with Soldiers and Sirens, which is a grass roots organization whose mission aligns with our values at Spinifex Brewing Co” says Adam

“Expanding the F88 campaign to support not just Veterans but also first responders and their mental health is a matter that is particularly close to my heart. Through this sponsorship, we are able to provide meaningful support to the individuals who dedicate their lives to protecting and serving others.”

For more information about this partnership or to learn how you can support Soldiers and Sirens, please contact:

Adam Barnard

CEO

M: 0438 924 624

E: adam@spinifexbrewery.com.au