RTDs Are Rising – Here’s Why Broometime is Leading the Way

Australia has witnessed a significant uptick in RTD consumption. According to Roy Morgan’s Alcohol Consumption Report, the number of Australians regularly enjoying RTD drinks has more than doubled from 2.1 million (10.8%) pre-pandemic to over 4.3 million (21.0%) in late 2023. This growth is driven by consumers seeking convenience, variety, and premium experiences without the need for mixology skills.​

Spinifex Brewing Co has introduced an RTD line inspired by native botanicals.

Spinifex Brewing Co.’s Broometime series stands out in the crowded RTD market by infusing native Australian botanicals into its beverages. Ingredients like lemon myrtle, quandong, and geraldton wax not only offer distinctive flavours but also celebrate Australia’s breadth of rich native ingredients.

Modern consumers are gravitating towards beverages that offer both quality, taste and are socially responsible. Broometime meets this demand by delivering handcrafted flavours that tell a story of place, tradition and taste. As the RTD category continues to evolve, products that combine flavour with narrative are set to capture the market’s imagination.​

The Broometime RTD range is now available to purchase from Spinifex Brewing Co’s online store